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Volume 10 Issue 10 October 2023 Top 20 Articles published after 10/1/2019 (cites as of 10/31/2023)

 

Introduction:

With high-powered search-engines, individual journals become less relevant.   Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.  Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.  It allows marketing researchers to view the latest high-impact articles across all marketing journals.  To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).  We include journals based on Google Scholar’s journal h5-index.  We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.  That list is here.  Each meta-journal issue contains the top 20 most cited marketing articles as defined by web-of-science (e.g., reviews are not articles) in a four-year moving window.  This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.  Note:  When articles tie (on number of citations), the latest article is ranked first. Note: We are now excluding JBR because most articles are reviews rather than primary studies.   S. Shugan

Maintained by Qiaoni Shi;  However, S. Shugan is responsible for all errors and omissions.

Rank

Cites

Article Title

Authors

Journal/Year

1

924

Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

Shmueli, Galit; Sarstedt, Marko; Hair, Joseph F.; Cheah, Jun-Hwa; Ting, Hiram; Vaithilingam, Santha; Ringle, Christian M.

EUROPEAN JOURNAL OF MARKETING/NOV 11 2019

 

 

 

 

 

2

481

Corporate Social Responsibility and Firm Risk: Theory and Empirical Evidence

Albuquerque, Rui; Koskinen, Yrjo; Zhang, Chendi

MANAGEMENT SCIENCE/OCT 2019

 

 

 

 

 

3

461

How artificial intelligence will change the future of marketing

Davenport, Thomas; Guha, Abhijit; Grewal, Dhruv; Bressgott, Timna

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2020

 

 

 

 

 

4

393

The future of social media in marketing

Appel, Gil; Grewal, Lauren; Hadi, Rhonda; Stephen, Andrew T.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2020

 

 

 

 

 

5

383

Resistance to Medical Artificial Intelligence

Longoni, Chiara; Bonezzi, Andrea; Morewedge, Carey K.

JOURNAL OF CONSUMER RESEARCH/DEC 2019

 

 

 

 

 

6

332

Scientific procedures and rationales for systematic literature reviews (SPAR-4-SLR)

Paul, Justin; Lim, Weng Marc; O'Cass, Aron; Hao, Andy Wei; Bresciani, Stefano

INTERNATIONAL JOURNAL OF CONSUMER STUDIES/May 2021

 

 

 

 

 

7

297

Explainable AI: from black box to glass box

Rai, Arun

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2020

 

 

 

 

 

8

282

Distributed Ledgers and Operations: What Operations Management Researchers Should Know About Blockchain Technology

Babich, Volodymyr; Hilary, Gilles

M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT/MAR-APR 2020

 

 

 

 

 

9

272

Uniting the Tribes: Using Text for Marketing Insight

Berger, Jonah; Humphreys, Ashlee; Ludwig, Stephan; Moe, Wendy W.; Netzer, Oded; Schweidel, David A.

JOURNAL OF MARKETING/JAN 2020

 

 

 

 

 

9

272

Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases

Luo, Xueming; Tong, Siliang; Fang, Zheng; Qu, Zhe

MARKETING SCIENCE/NOV-DEC 2019

 

 

 

 

 

11

260

Customer experience: fundamental premises and implications for research

Becker, Larissa; Jaakkola, Elina

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JUL 2020

 

 

 

 

 

12

258

To recover faster from Covid-19, open up: Managerial implications from an open innovation perspective

Chesbrough, Henry

INDUSTRIAL MARKETING MANAGEMENT/JUL 2020

 

 

 

 

 

13

248

Technological disruptions in services: lessons from tourism and hospitality

Buhalis, Dimitrios; Harwood, Tracy; Bogicevic, Vanja; Viglia, Giampaolo; Beldona, Srikanth; Hofacker, Charles

JOURNAL OF SERVICE MANAGEMENT/OCT 16 2019

 

 

 

 

 

14

247

Financial literacy: A systematic review and bibliometric analysis

Goyal, Kirti; Kumar, Satish

INTERNATIONAL JOURNAL OF CONSUMER STUDIES/JAN 2021

 

 

 

 

 

15

245

Task-Dependent Algorithm Aversion

Castelo, Noah; Bos, Maarten W.; Lehmann, Donald R.

JOURNAL OF MARKETING RESEARCH/OCT 2019

 

 

 

 

 

16

244

Industry 4.0: Opportunities and Challenges for Operations Management

Olsen, Tava Lennon; Tomlin, Brian

M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT/JAN-FEB 2020

 

 

 

 

 

17

243

Engaged to a Robot? The Role of AI in Service

Huang, Ming-Hui; Rust, Roland T.

JOURNAL OF SERVICE RESEARCH/FEB 2021

 

 

 

 

 

18

226

Service robot implementation: a theoretical framework and research agenda

Belanche, Daniel; Casalo, Luis, V; Flavian, Carlos; Schepers, Jeroen

SERVICE INDUSTRIES JOURNAL/MAR 11 2020

 

 

 

 

 

19

216

Social media influencer marketing: A systematic review, integrative framework and future research agenda

Vrontis, Demetris; Makrides, Anna; Christofi, Michael; Thrassou, Alkis

INTERNATIONAL JOURNAL OF CONSUMER STUDIES/JUL 2021

 

 

 

 

 

20

210

The future of in-store technology

Grewal, Dhruv; Noble, Stephanie M.; Roggeveen, Anne L.; Nordfalt, Jens

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2020

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                       

 

 

 

 

 

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Warrington College of Business, University of Florida, Gainesville, FL 32611-7155

email: steven.shugan<at>warrington.ufl.edu
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