Marketing Science focuses on articles that answer important research questions in marketing using empirical and/or theoretical analyses.  We often employ a rigorous mathematical modeling approach aimed at improving the actions of marketing decision-makers. We also seek a deeper understanding of marketing phenomena. Our articles report significant findings and methodological advances related to many marketing topics including pricing, new products, channels, promotions, sales-force management, buyer behavior, product lines, forecasting, advertising, competitive strategy, services marketing, targetability and segmentation

However, we are receptive to a diverse set of scientific approaches. These approaches include surveys, experiments, aggregate data analyses, deductive analyses, comprehensive reviews, well-documented applications and novel implications of developments in other literatures. Manuscripts should report the results of studies that make significant contributions. Contributions can include improvements in modeling methods, significant substantive findings, important methodological advances, meaningful theoretical developments, empirical investigations, tests of existing theories and advances in implementation. In return, Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for ultimate publication in the Journal.

Ultimately, we seek to reach a diverse audience well beyond academics in quantitative marketing. It is unnecessary for every article to reach a diverse audience. However, in evaluating individual manuscripts, we will consider the ultimate audience for the article (e.g., managers, public policy makers, consumers, consultants, market research professionals, other disciplines, etc.) and require evidence that the research can impact at least that audience.

The best manuscripts should provide significant new knowledge to their target audience that allows their target audience to take superior actions. For example, a theoretical manuscript might provide conditions when apparently inferior alternatives are shown to be optimal. A methodological manuscript might provide a new method leading to better actions than existing methods. A substantive manuscript might provide empirical regularities, which suggest new previously unknown actions. An empirical investigation might explain why some firms perform better than others. It is desirable to have the potential to observe, test and replicate manuscript claims.

All published articles in Marketing Science should make a significant contribution to the marketing discipline, help stimulate future research, and meet the highest levels of scholarship. 

We encourage you to consider Marketing Science as an outlet for your research. 

By submitting any manuscript, the author certifies that the manuscript is not copyrighted and is not currently under review for any journal or conference proceedings. If the manuscript (or any part of it) has appeared, or will appear in another publication of any kind, all details must be provided to the editor-in-chief at the time of submission.

We require that at least one of the authors of each accepted manuscript sign a copyright transfer form.

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