Steven M. Shugan

Russell Berrie Foundation Eminent Scholar and Professor

 

Contact Information:

 

University of Florida,
Warrington College of Business Administration
Department of Marketing
PO Box 117155
201B BRY
Gainesville, Florida 32611-7155

 

352.273.3276 (Voice)

352.846.0457 (Fax)

steven.shugan @ cba.ufl.edu

 

Website:

 

http://bear.cba.ufl.edu/Shugan

http://www.cba.ufl.edu/contact/facultyinfo.asp?WEBID=924

 

Education:

 

PHD - Managerial Economics & Decision Sciences, 1978 Northwestern University
MBA - Operations Research & Marketing, 1974 Southern Illinois University (Carbondale)
BS - Chemistry & Mathematics, 1973 Southern Illinois University (Carbondale)

 

Research Interests:

 

Normative Methods For Modeling Competition, Metrics, Services Marketing, Entertainment Marketing, Advance-Selling, Markets For Evaluative Information, Models of Selling and Product Policy, Channels of Distribution, Consumer Decision-Making

 

Current Courses:

 

MAR 7626 - Multivariate Statistical Methods

MAR 7666 - Marketing Decision Models

MAR 6816 - Advanced Marketing Management

 

Links:

 

faculty profile
curriculum vitae  
publications on-line

 

Recent publications:

 

 

Metrics – When and Why Non-Averaging Statistics Work (forthcoming) MANAGEMENT SCIENCE.

Editorial: Introduction to the Special Classics Issue Marketing Science, Vol. 27, No. 1, January–February 2008, 9–11.

Advance Selling (with Jinhong Xie) in Vithala R. Rao (Editor), Handbook of Research in Pricing, 2008, Edward Elgar Publishing, Northampton, MA, in press.

Commentary on Defensive Marketing Strategies Marketing Science, 2008, Vol. 27, No. 1, 85-87.

Commentary on Managing Channel Profits, Marketing Science, 2008, Vol. 27, No. 1, 49-51.

Editorial:  Database Submissions [Commentary and Editorial] Marketing Science, 2008, Vol. 27, No. 1, 7-8.

Causality, Unintended Consequences and Deducing Shared Causes [Commentary and Editorial] Marketing Science, 2007, Vol. 26, No. 6, 731–741.

The Editor’s Secrets [Commentary and Editorial] Marketing Science, 2007, Vol. 26, No. 5, 589-595.

It’s the Findings, Stupid, Not the Assumptions? [Commentary and Editorial] Marketing Science, 2007, Vol. 26, No. 4, 449-459.

The Anna Karenina Bias:  Which Variables to Observe? [Commentary and Editorial] Marketing Science, 2007, Vol. 26, No. 2, 145-148.

Does Good Marketing Cause Bad Unemployment? [Extensive editorial] Marketing Science, 2007, Vol. 26, No. 1, 1-17.

Anti-business Movies and Folk Marketing [commentary] Marketing Science, 2006, Vol. 25, No. 6, 681-685.

Who Is Afraid to Give Freedom of Speech to Marketing Folks? (no. 5) [editorial] Marketing Science, 2006, Vol. 25, No. 5, 403-410.

Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error (no. 3) [editorial] Marketing Science, 2006, Vol.25, No.3, 203-216

 

 

 

 

 

 

 

 

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