STEVEN M.
SHUGAN
RUSSELL BERRIE FOUNDATION EMINENT SCHOLAR IN
MARKETING
(models of competition, services, pricing, product and
service policy, channels of distribution, industrial marketing, consumer
decision-making)
Ph.D., Northwestern University, 1978; M.B.A., 1974;
S.B., Southern Illinois
University, 1973.
Steven M. Shugan,
the Russell Berrie Foundation Eminent Scholar &
Professor at the University
of Florida, teaches
multivariate statistics, marketing models and advanced marketing
management. His Ph.D. in Managerial
Economics is from Northwestern
University. He was formerly a full professor at University of Chicago
(13 years) and an assistant professor at the University of Rochester
(2 years). He as taught at other
universities including SDA
Bocconi Business School,
Milano. He is
the editor-in-chief of Marketing Science, past editor of the Journal
of Business and past associate editor of Management Science and
served on over 10 editorial boards including the Journal of Consumer
Research, Journal of Marketing & Journal of Marketing Research. He has made over one hundred professional
presentations in over 22 countries.
He has won several best paper awards
(including twice-Marketing Science, Journal of Marketing, Journal of
Retailing, finalist-Journal of Service Research, finalist-Journal
of Marketing Research) and best teaching awards. He has consulted for over twenty (30)
different firms. He has written
commercial software including the BankBucks
simulation game. He has served on
numerous committees including the tenure and promotion committees at both the University of Chicago
and the University
of Florida
(chairman). He was on the ISMS board, a
past chairman of the College on Marketing, twice organizer of the Marketing
Science Conference, and chair of numerous dissertation committees. His current research includes entertainment
marketing, metrics, advance-selling, normative methods for modeling
competition, markets for evaluative information, models of selling and product
policy. Steve enjoys scuba diving and
playing on the Internet. Website: http://bear.cba.ufl.edu/shugan/.
Author:
Working Papers:
Editorial Boards:
- Editor-in-Chief, Marketing Science
(2002-present).
- Advisory Board, Quantitative Marketing
Abstracts (2002-present)
- Editorial Board, Journal of Marketing
(1999-present)
- Editorial Board, Journal of Marketing Research
(1991-present)
- Editorial Board, Journal of Service Research
(1998-present)
- Editorial Board, Marketing Science (1983-2001).
- Editorial Board, Journal of Public Policy and
Marketing (2001-present)
- Editorial Board, Quantitative Marketing
Abstracts (2002-present)
- Editorial Board, Quarterly Journal of
Electronic Commerce (1999-present)
- Co-Editor, Journal of Business (1990-1992)
- Associate Editor, Management Science
(1982-1990).
- Editorial Board, Journal of Direct Marketing
(1988-1989).
- Editorial Board, Journal of Consumer Research
(1981-1984).
Recent Honors and Grants:
- 2003 Davidson Award for the Best article in the Journal of
Retailing.
- 2003 Keynote speaker at the Annual University of Houston Doctoral
Symposium
- 2002 and 1983 John D.C. Little Best Paper award for the “best”
article appearing in Marketing Science and Management Science in
2001 and 1983, respectively.
- 2002 Hightower Distinguished Lecturer in Marketing
- 2001 Finalist for William O'Dell Award for the "best"
article appearing in the Journal of Marketing Research in 1996.
- 2000 Finalist for the FedEx Excellence in Service Award for the
best paper published in the Journal of Service Research.
- 2000 Marketing Science Institute/Paul Root award for the paper
making the best contribution to marketing practice published in the
Journal of Marketing in 1998.
- 1998 University Research Foundation Professor (only business
school professor in 1998 awarded this honor -includes salary increase and
research funds).
- 1997 Finalist for 1997 Paul Green E. Award Best Paper Award
- 1997 Invited to Present at A/R/T Forum (several years).
- 1996 Paul E. Green Paper
Finalist
- 1996 Chairperson, Marketing
Science Conference
- 1995 TIP Award for Teaching
- (many years) Faculty Fellow,
AMA Doctoral Consortium
- 1987 Finalist, Journal of
Marketing Research O’Dell Award,
- 1983 TIMS College
on Marketing Best Paper Award for "Defensive Marketing Strategies,
- Cited in Marquis’ Who’s Who
in the World, 18th edition
- Who’s Who in Emerging
Leaders, 18th edition
- Who’s Who in the Midwest, 18th edition