Barton A. Weitz

JCPENNEY EMINENT SCHOLAR OF RETAIL MANAGEMENT
EXECUTIVE DIRECTOR, CENTER FOR RETAILING EDUCATION AND RESEARCH

E-mail: bart.weitz@cba.ufl.edu Office: Bryan Hall Room 200 Mailing address: P.O. Box 117153 University of Florida Gainesville, FL 32611 Telephone number: (352) 392-7166, x. 1256 Fax number: (352) 392-4379 Ph.D.: Stanford University (1977)

Fields of Interest:

Electronic Commerce
Retailing
Sales Management
Marketing Strategy

• Faculty Directory Profile
• Curriculum Vita
• Sales Textbook

• Retailing Management Textbook
  Teaching Updates:

  • Case 16 Update
• Marketing Letters - password required!
• Courses Taught:
  • MAR7786 - Marketing Literature
  • MAR 6930 - Introduction to Electronic Commerce
  • MAR 6203 - Marketing Channel Management
• Published Papers
• Working Papers
• Center for Retailing Education and Research

Last updated on June 25, 1998. Questions concerning this page should be sent to Margaret Jones at jonesmv@cba.ufl.edu ©1998 University of Florida, all rights reserved.

Graduate Programs in Business Warrington College of Business